Our philosophy

We live in the reputation age. More importantly, we live in the reputation economy. Living in the digital age means all your successes and mistakes are there for all to see, and the wealth of information means people are increasingly immune to any advertising and marketing, no matter how skillful or imaginative. Who you are now matters more than what you sell. People care more than just about your product; they care about you. What is it that you do? What are your values? What will they support when they support you?

A good reputation opens many doors – clients are more willing to choose your product or service, you have the best employees working for you, investors see opportunities instead of risks. A reputation is created by who you are and what you do, as well as the way you communicate and establish relationships. 

Purposeful relationships are also important in the digital era. It is what sets you apart from others and proves advantageous in competition, because we trust those who we know best. Everyone is fighting for attention; as a result, it is personal, empathic and engaging communication which leads to success in business. The good news is that a reputation can be developed and efficiently managed by combining it with strategic business goals and conscious effort. We are sure of it and we believe that it is always possible to do better.

Who We Are

Our business card says “Great since 1998”. It is the year when we - Dagnija and Juris - met each other at university. More than 20 years have passed since this event. It has enabled us to master our respective fields of communication and combine this experience to create a unique reputation management agency.

We have created a boutique agency. We think of our clients as our partners. Our wide network of freelance professionals allows us to match our partners with the best team for their needs. We will be with you on every step, from creating a reputation management strategy and content to public speaking training and handling crisis communication emergencies. Our services are available in Latvia, Lithuania and Estonia and, if necessary, also throughout Europe.

We are always developing and keeping track of the latest industry trends, so we have joined forces with our French partners to create the international conference Reputation Time. We have also launched the Nordic Reputation Institute, a platform for professionals to discuss the importance and research of reputation in business, politics and media.

What We Do

Reputation strategy

With a carefully developed and painstakingly executed reputation strategy we can open the door to a flawless reputation. And yes, your own name is important as well: it is another brand that has to be managed.

Event management

We can be both the "head" and the "arms and legs", so we keep our finger on the pulse. Words without works have no power, so we take care not only of your public announcements, but also about your the press events, conferences, and seminars which bring together the people you need.

Media relations

Handling your media relations with our experience and extensive network of media contacts, we make sure your news reach the right people. If need be, we will also add digital communications.

Corporate communications

The reputation of a company depends not just on its communication with clients, but also on its relationship with its employees, partners and all the other people who are responsible for your successes and failures. We help create everyday Corporate communications for all the involved parties.

Crisis communication

And yet, some unexpected things are bound to happen. We know it, and we have been through it. So when the crisis comes, we keep a cool head and a clear mind, quickly developing and executing strategy that delivers clear information and damage control.

Communications training

Being in the centre of attention can be difficult. Communications training will help you keep calm and find the right words when the cameras and microphones point at you. We will always be exactly one phone call away.

Content development and design

As the saying goes, great content without the right form is just one half of the victory. So we care about both: content development together with design is one of our strengths.


Reputation strategy and management, Media relations

Reputation strategy and management, Media relations, Event management, Digital communication, Content development and design

Reputation strategy and management, media relations

Media relations, digital communications, event management

Reputation strategy and management, media relations, corporate communications

Media relations

Corporate communications, media relations, event management

Media relations, digital communications

Reputation strategy, corporate communications, media relations, stakeholder management

Reputation strategy, media relations

Content development and design, media relations

Corporate communications, event management, media relations

Reputation strategy and management, media relations, event management, digital communications

Content development and design, media relations

Event management, media relations, digital communication

Reputation strategy, event management, media relations, digital communications

Media relations

Event management

Reputation strategy, media relations, digital communications

Digital communication

 Media relations, event management

Digital communication

Reputation strategy and management, event management, media relations, digital communications

Content development and design, digital communication

Content development, digital communications

Event management, media relations, digital communication

Reputation strategy, digital communications

Media relations

Media relations

Reputation strategy, media relations, digital communications

Reputation strategy, digital communications

Corporate communications, media relations, event management

Corporate communications, media relations

Media relations

Content, media relations


Reputation strategy

Strategy, content, media relations, stakeholder management

Reputation strategy

Content development

Media relations, event management

Stakeholder management, content development

Reputation strategy and management, digital communications, stakeholder management, event management

Reputation strategy and management, corporate communications, event management, media relations, digital communications

Media relations

Reputation strategy and management, event management, media relations, digital communications

Reputation strategy and management, communications training

Media relations, event management, digital communication

Media relations, crisis communication, event management, event management, stakeholder management

Corporate communications, media relations, event management

Contact us

Lejiņa & Partners, OraculeTang Space, 2 Dome Square, Riga, LV-1050, Latvia


SIA "Lejiņa & Partneri"

Legal address: Liepajas 78C-34, Riga, LV-1002, Latvia

Office: 2 Dome Square, Riga, LV-1050, Latvia

VAT.: LV40103781542

Reg. Nr.: 40103781542

Bank: AS Swedbank

Account Nr.: LV30HABA0551038262194

Code: HABALV22

Dagnija has many years of experience in communication management. She is the former head of public relations at Nordea, the largest bank in the Nordic countries, having coordinated the bank's communications in the Baltics and Poland during the global banking crisis. She has also worked as a press secretary and communications advisor for the Minister of Foreign Affairs. She has received a Master's Degree in Political Science and Communications from The London School of Economics and Political Science.

Dagnija is the former head of Latvian Public Relations Association and was Regional Coordinator of the European Association of Communication Directors. Her contributions have been acknowledged with numerous awards, including The Golden Button, a prestigious award for Latvian PR professionals. She has also received several Baltic PR Awards, the leading communications management contest in the Baltics. She is organiser of ReputationTime Riga conference about leading world tendencies.

Dagnija is enthusiastic about startups and technology. That’s why she along with her associates founded the Digital Freedom Festival, an international tech conference in Riga, and co-founded the Latvian Startup Association. Dagnija frequently participates in startup events in Latvia and abroad.

In her spare time she enjoys trekking, painting and reading philosophical books.

+371 2947 0708

Juris is a professional journalist with more than 15 years of experience in the media business. He was just 23 years old when he became the editor-in-chief at the influential men's lifestyle magazine Klubs, a position he held for almost 10 years. Juris has also been the editor-in-chief for several international corporate magazines, and his articles have been featured in most of the leading Latvian lifestyle magazines.

Juris is a member of the Latvian Association of Journalists and the Head of Communications for the Riga Stradiņš University Alumni Association as well as a wine enthusiast, a great lover of cats and a regular jury member for various lifestyle contests.

+371 2616 1435

Ieva has been working in the field of communications for more than 12 years. She has never had doubts about the choice of her profession, therefore she started to master it simultaneously while studying at Riga Stradiņš University. One of her most powerful competencies is media relations. She possesses good knowledge of Latvian media landscape that helps her to transmit client's messages to relevant audiences.

Experience gained in tourism marketing by promoting Latvia as an attractive destination for tourists. Worked with the world's most recognizable and major brands, was the head of Public Relations and Communications department at Coca-Cola HBC Latvia. Has represented companies in different industry associations, while developing business environment.

She loves to volunteer by engaging in various charitable projects within her capabilities. Graduated from Murjani Sports Gymnasium, she still is a good team player and loves sports. Ieva likes to cook not only for herself, but sometimes for her colleagues too.

Inese has 16 years of experience in communications. She is the former head of the public relations department at Riga Stradiņš University (RSU). She has also worked with startups and was in charge of external and internal communications at the telecommunications company Baltcom.

She has received a Master's Degree in Information and Communication Sciences from RSU as well as a Master's Degree in Humanities from Leiden University in Netherlands. She also has a professional education in event production.

Inese's strongest competencies are project management, event production, communication training and corporate communications. She was a former lecturer of the “Creation of messages and content” course at the Latvian Culture College.

Inese has been leading the “Amber” Scholarship Fund for more than a decade. She is also a member of the NGO Transparency International, a member of the Latvian Public Relations Association and member of the RSU Alumni Association.

Victoria has studied International Relations and European Studies at the University of Sussex in the United Kingdom. She has more than 10 years of experience in public relations and politics as well as media. Victoria's strongest competencies are social media management and communication.

Victoria is active in politics and is the Co-Founder at the Baltic Cheerleading Organization as well as a gymnastics and cheerleading coach. In her spare time she enjoys a good volleyball game.

After acquiring a Public Relations Professional diploma, Sabine became a manager of a store within Europe's most successful franchise chain - Mango. She has organized events for prominent Latvians at the legendary London-style bar XIII.

Sabine's strongest competencies are content creation, influencer marketing, digital content and design.

For the last seven years Rūta has worked and gain diverse and unique work experiences: she has organized sport games, worked as an archery instructor, have worked in the HR field, still working as a steeplejack, helps organising public speaking training events with Public speaking institute “Oratore”, has finished professional bachelor in HR management and has started her way in organising tech events and conferences.

She is a real sports enthusiast, has been participating in countless different sports competitions, collected 109 medals and counting, never said no to a sport activity no matter what the weather is. And just climbed mount Elbruss. She seeks challenges, adventures and new career peaks to reach.

Nikola is an enthusiastic public relations and communications project manager with a strong management grasp and a bright creative spark. Nikola has gained professional experience in the public sector as well as in non-governmental organizations and the private sector as in-house communication project manager in such companies, as Carlsberg Group, RISEBA University, Foreign Investors’ council in Latvia and others.

Nikola holds a Bachelor degree in from the University of Leeds, the UK, and has participated in the London 2012 and Sochi 2014 Olympic Games as a volunteer. Currently she is studying for a Master’s degree in Communication Science at the University of Latvia. Nikola’s professional and academic interests are related to the role of communication in technology and innovation industry and the development of the startup ecosystem in Latvia.

Former professional sports dancer, Nikola, fights hard for the desired result and set goals with an unmistakable sense of tact and elegance. She loves traveling the world, actively engaging in various socio-cultural activities. Nikola is a Digital Freedom Festival #ZeroWaste ambassador and a strong believer, that to change the world one must start with changing himself.

Christine has studied Business Management in Latvia and Cyprus, worked in finance, but now she has been focused on technologies. Past few years she has spent most of her time in Silicon Valley in the United States to learn programming and working on her own start-up. She keeps up to date with the latest technologies by visiting biggest tech conferences and networking events.

Christine has joined the Digital Freedom Festival team to take part in the development of the Latvian technology ecosystem by sharing her experience and contacts, and directing Latvia's talents and names in the world.

Christine is fascinated by space exploration, neuroscience, human psychology, quantum physics, latest technological discoveries, etc. In her spare time she meditates, travels and looks forward to new experiences.

Although Inga has acquired education in politology and social anthropology, she has 19 years of experience in public relations. Inga has excellent knowledge of public administration and political communications. She has worked at the Ministries of Home Affairs, Justice, Foreign Affairs and Defence, as well as the Latvian and European Parliament. She was the head of corporate communication, having to carry out crisis communication strategy at Parex Bank (later Bank Citadele) during the time when the bank was taken over by the state.

Inga loves to be active. She has an extensive background in folk dancing, has participated in achieving a Guinness World Record in the category “The Longest Dance”, has skydived, bungee-jumped and climbed Mount Elbrus. She gets around by bike and also does yoga.